For every budding entrepreneur, startup, and small business, the e-store is a major frontline of their business online. With the rapid digitalization and changes in the market, you need to be in the front rows with a top-notch eCommerce store for your brand and products.
Multiple platforms can kick start your business which is focused on all the aspects of the shopping experience. Starting from user experience, easy check-in and checkout, engaging design flow, easy payment gateways, and an enticing shopping cart, Magento and Shopify are in the game as the major players where you can build up your eCommerce store from scratch. Both platforms can streamline your business operations effectively and efficiently, resulting in growth and expansion. Thereby, connecting you will all your audience globally.
Magento 2.0 – An E-Commerce System
Magento 2.0 is an open-source eCommerce platform that is very flexible and scalable. With the help of web developers of the bestMagento web development company, you can easily build an eCommerce website that is secure, user-friendly, SEO friendly, provides a flawless user experience and has a huge module library. This only excites the users to engage more with your brand and business and thus create an engaging shopping experience.
Magento 2.0 has a wide variety of themes, extensions, 24×7 support, and assistance. It has a huge community to guide you with customizable options. But is also time-consuming as well as a cost involved in the process of installation and set up. However, Magento is difficult to learn, especially for beginners.
The Magento has two types of versions-
- Magento Open Source – which is an open-source platform where you can build and develop a unique e-store as it is free to use.
- Magento Commerce – It is a paid version of Magento. This premium version is generally recommended for merchants and developers looking for all-in-one cloud solutions, so that they can optimize their on-store performance and boost sales.
The Magento 2.0 has been studded with some exciting and new features like-
- Exceptional User Experience(UX)
Magento’s responsive front-end design makes browsing on all devices an easy task. Thereby influencing the UX.
- Quick Loading Time
Faster performance with the latest version of Magento 2 as the loading time is faster than its previous versions. The loading time of the landing page or homepage, category page, or product page, is less than 1.5 seconds without using the front-end cache.
- Streamlining Checkouts
The checkouts have become much easier and faster. Guest checkout is also available without registration. The latest Magento 2 identifies the registered customers automatically on the basis of their email addresses.
- Easy Installation of Extensions
The latest version of Magento has made easy installation of new extensions and modules. Front-end development and functionality can be easily modified now.
- Flawless and Simple Navigation
In Magento 2, the admin navigation is now simple and has been modernized. For those who don’t own Magento developers, the new admin interface is just a welcome feature.
Shopify – An E-Commerce Platform
Shopify is an eCommerce platform best suited for new businesses looking to start their online stores. It is a secure eCommerce software that allows easy creation of different pages with the help of an in-built online editor. It also helps in the integration of local language support and offers to customize your e-stores.
Shopify is an extensive app store well suited for website expansion, with multiple checkout options, multiple payment gateways, and tons of impressive and responsive theme designs. It is a large community offering great customer support and therefore is also easy to access.
But the prices of the Shopify themes are huge. As well as the integration of the applications is complex and some fees or charges are involved with every translation. For an e-commerce website built on Shopify, you need the help of the best Shopify development company in India.
There are two versions of Shopify that is available in the market-
- Shopify – a hosted solution that allows online stores to customize their online storefront, help sell your products, and run and expand your eCommerce store with it.
- Shopify Plus – a multi-channel platform that supports a higher level of customization.
Shopify has some simple yet professional features like-
- Easy Website Set-Up
Shopify is very easy to set up an online store on the Shopify platform. It offers the software and hosting needed for website launching. The admin interface is compelling yet user-friendly.
- Visually Appealing
Shopify comprises a variety of professional templates which facilitate the creation of unique, visually appealing e-stores. With an enriched user interface (UI) and user experience (UX), you can come up with appealing online stores.
- App Integrations
This platform supports easy app integrations and customizations in no time. You can add extra features and functionalities to your e-Store and boost your revenues.
- Reliability and Security
Shopify facilitates and supports secure and reliable infrastructure as the online business deals with the critical personal and financial information of the customers. Security and reliability are essential for a hosted solution. It also takes care of all the upgrades and maintenance.
- Faster Loading Speed
Shopify facilitates excellent loading speed in seconds with reliable infrastructure with optimized hardware and software.
- Powerful Marketing Tools
Shopify has powerful marketing tools like custom gift cards, discounts, coupons, store statistics, etc, SEO features along with advanced eCommerce analytics.
- Easy Payment Options
The Shopify store owners can easily set up the payment gateway options. It also enables the Stripe payment system where the buyers do not need to pay any charges on the transactions.
Shopify can improve the landing page design and performance, making it unique from other eCommerce platforms.
Magento 2. x uses PHP language to build an eCommerce platform. Whereas, Shopify uses a coding language that is called Liquid. This is used to build an eCommerce platform for startups and those business heads who have just entered the digital market.
Magento Community software is free for everyone. They indeed offer an Enterprise edition, the cost of which depends on the specific set of needs for your online store.
Whereas, Shopify is more of a software-as-a-service or, as it is commonly known- SAAS. Shopify as a SAAS means where users pay a monthly subscription fee to indulge and access the Shopify software.
Magento 2. x is a self-hosted solution for all budding entrepreneurs. Therefore, users will have to pay for a third-party hosting service. Whereas, Shopify is hosted by an e-commerce website building company or Shopify Development Company.
Magento integrates all existing applications like CRM, CMS, and existing systems like ERP, PIM, and AMS. Magento community offers scalability on an enterprise level and can easily handle complex integrations. Whereas, Shopify integrates with other systems only through Shopify API.
With the flawless help from Magneto, you easily centrally manage and connect with different business models like B2B, B2C, or both with dedicated brand stores online. With Shopify, you can focus on B2C and obviously can handle the simple requirements of your online store.
In most cases, Magento 2 is preferred over Shopify based on the business system and scalability. It is because it has the potential and resources for a rapid B2B expansion which might come in handy in the long run.
Magento 2 allows you to go fully customized with your checkout experience, shopping cart and so much more. Whereas, Shopify has a basic plan which includes easy checkout, customization capabilities like settings, templates, themes, and an accessible credit card payment gateway. Though there are a lot of functionalities, more features are yet to be introduced in this basic Shopify plan.
Magento 2 is very much compatible with third-party solutions and additional digital tools. This makes it a simple and easy choice for all the budding entrepreneurs to improve their customer interaction and storefront with the brand and business model.
Whereas, with Shopify, you can enjoy the simpler product catalogs, regular functionalities, and basic customization that every startup or budding entrepreneur needs to headstart their small eCommerce business and brands.
There is an inevitable shift in the market due to digitalization. Therefore, brands and businesses need to embrace this change and set up their eCommerce stores with the help of Magento and Shopify. Hopefully, making the right decision in choosing the right eCommerce platform for an online store will now be a much easier task for you.