Instagram is a handy social media platform every business should be on. It’s an excellent tool to engage with consumers, do market research, and keep your followers updated. Overall, it’s an effective marketing tool that every marketer should use to help achieve their content marketing goals.
This article will list five tools you need today to grow and engage your followers. Read on to find out more!
Hootsuite is one of the most well-known and influential Instagram management tools. It has everything you need in one place. You won’t have to worry about scheduling, messaging, monitoring, analytics, or advertising.
Many marketers recommend Hootsuite because it’s the most advanced platform for scheduling and planning posts. It also helps businesses with multiple accounts and users keep their content on track. Their intuitive and straightforward interface makes it easy to use, and you can even access it on your mobile devices.
With Hootsuite, you won’t need another app since everything is streamlined into one place. You can plan and schedule your posts, connect with different social accounts, promote your posts, and monitor performance.
Looking to interact with your followers on the go? Try Instagram Live. It’s a simple, low-effort way to connect with your userbase. Instagram Live has many features, and many accounts have used this to interact with live audiences.
Going on Live is a great way to get to know your audience, answer their questions, and show them what goes on behind the scenes. You can even live stream with other accounts, making this feature an excellent tool for collaboration.
Keyhole is an excellent tool for influencer marketing. It helps you discover, screen, connect with, and evaluate performance to help you grow your account in the most effective way possible. Influencers all have unique brands and results. Depending on your needs, this tool is extensive and can help you find the perfect influencer to work with.
Keyhole is easy to use thanks to its easy-to-understand metrics, intuitive user face, in-depth analytical tools, and real-time data. You won’t need to do research and manage influencers on your own. With Keyhole, you can find, vet, and manage influencers from one place. Although the price can be pretty high, it’s a worthwhile investment.
To ensure that your engagement is high on Instagram, you need to know if what you’re doing is correct or not. The only way to find that out is by understanding your audience and how they respond to your content.
Iconosquare gives you in-depth metrics for Instagram stories, shows you which content has the highest engagement, allows you to spy on your competitors, and measures all your metrics to help you plan your content effectively.
By knowing how your audience responds to your content, you can figure out what you should keep posting and which posts you should reduce to ensure you get the most engagement possible.
Lastly, we recommend a tool called Canva. It’s excellent for beginners who are just starting their social media journey. Canva allows you to design aesthetically pleasing Instagram posts with ease.
You can design pretty much anything on this platform since they have an infinite amount of templates, design elements, and photos to choose from. With Canva, you’ll be amazed at how much it can help you create your dream feed.
If you’re already design-savvy, Canva is another tool to add to your arsenal. You can craft your templates and posts with its easy-to-navigate interface and unlimited resources. You don’t need to worry about exporting or importing files since everything is in one place.
Nurturing engagement on Instagram is a long-term investment. You don’t have to do it all on your own. With the help of the right tools, you can grow your traffic and get the engagement you deserve.
Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.