Influencer marketing can be defined as the practice of advertising by connecting with potential customers through influencers. Influencers are available on social media platforms like Facebook, Twitter, YouTube and Instagram. Through these platforms, business owners can connect with potential customers who are looking for what you have to offer. For every influencer that you find and promote your product or service, you gain a possible customer. You also increase your revenue through these networks.
There are several ways to measure the effectiveness of an influencer marketing campaign. These include the conversion rate, engagement level, and ROI. Below are some of the social media metrics that you should use for your campaign.
Every successful campaign includes a number of conversions. Conversions are the number of new users that sign up after reading the content creators’ posts on the network. Knowing the percentage of conversions is important in assessing the efficacy of the influencer marketing campaign.
The higher engagement level that users have with the brand, the more they will spread the word. This also means more customers will become aware of the brands through social media marketing. This metric is important when it comes to determining the effectiveness of the social media marketing campaign.
A key component of the influencer marketing campaign is the return of investment. You need to determine what the return on investment (ROI) will be after conducting the campaign. This means taking into account the cost of your campaign compared to the profits that it is bringing in.
Another important metric to consider when conducting an influencer marketing campaign is the new followers. This is the number of new people that follow the brand or page. If you find that only a small percentage of people are following you on Instagram from the campaign, you may want to rethink your strategy. It’s important to use accurate metrics so that you can make strategic decisions on what strategies to pursue. Remember to consider other measurables beyond new followers, as this may fluctuate after the campaign is over.
Consider niche marketing
A very effective way to get the most out of your influencer marketing efforts is to focus on a smaller segment of the market. For example, instead of focusing on celebrities in a broad category, try targeting the niche of micro-influencers who can help you get the word out about your product. If you do your research and know where to do influencer discovery, you’ll be able to bypass most gatekeepers and get right to the heart of the matter.
Think about your unique selling point
Overall, finding influencers to partner with is easy if you understand the right way to go about it. When it comes to creating a strategy to reach out to influencers, it’s good to remember that it’s more about creating an open line of communication than it is about trying to sell them on your brand. The key is making sure that you are able to create a unique selling point (USP) for the brand that they are already interested in. This way you can encourage conversations with this target audience, because it’s relevant to their daily lives.
So how should you approach influencer marketing?
One great strategy is to build trust by following influencers and engaging with them. Simply creating posts on Instagram with photos from your event or using photos you have taken yourself can engage with these influencers on a more personal level. You can also ask questions related to their audience to further increase your understanding and provide information to build trust. Instagram influencers will appreciate knowing more about your brand, and one of the first things they will do is look directly on your page. So, make sure that your social media represents the brand well.
Communication is key
A good fit can often happen when you’re both trying to make a name for yourself within the industry. If you’re both passionate about the products you are promoting then it makes sense to work together to grow your audience and take your brand to new heights. Just like in real life, good communication is a huge part of growing your business and creating lasting relationships. Creating media kits that include some of your key features, creating profiles on Instagram and Twitter, and sharing links all help to make your relationship strong.
To ensure your campaign is successful you will need to build trust with your influencers. Make sure they feel as though you are a genuine person and share interesting information in a personal and engaging way. Keep an eye on your social media profile to ensure you are providing content and supporting your campaign, but the one of the most important things to do is to remember your audience and maintain a healthy sense of humor. The secret to an awesome Instagram campaign is to strike a balance between sharing content, developing relationships and entertaining your audience.
Influencer management and creating campaigns can still be an unfamiliar and therefore hard task but if you follow the tips recommended in the article you will be one step closer to achieving it. Just remember: there are many ways to measure the success of an influencer marketing campaign. However, it’s worth noting that ROI, conversions, engagement, and new followers are some of the most common variables to measure.
Besides, remember not to fall into the trap of fake accounts or bots. If you don’t know any of that you can read the article on how to tell if an Instagram account is fake they have written in Moonio.