How to Gain Customer Traction During the Holidays

The holidays are a time when businesses of all sizes can make a big impact on their customer base. Whether you’re looking to increase sales, create brand awareness, or keep your customers engaged, there are ways you can get the most out of this busy season. Below are some tips to help you get started.

1. Get Organized

With the holiday season being a busy time for retailers, it’s easy to get overwhelmed. To keep things running smoothly, it’s important to get organized in advance. Make a list of what needs to be done and delegate tasks to different team members. This will help ensure that everything gets done on time and that your customers are taken care of.

Getting organized also means planning how to market your business during the holidays. What promotions are you going to run? What social media campaigns are you going to launch? Having a solid marketing plan in place will help you make the most of the holiday season and ensure that you gain traction with potential customers.

2. Create a Festive Atmosphere

The holidays are a good time to increase sales and attract new customers. Create a festive atmosphere in your store to put them in the holiday mood! Put up some holiday decorations, play seasonal music, and offer holiday-themed promotions. This will make your store more inviting and make customers stay longer and spend more.

3. Offer Exclusive Deals

Everyone loves a good deal, so offer exclusive deals during the holidays. This could be a percentage off discounts or free shipping on certain orders. Whatever you select, create something that will make customers want to shop with you.

When offering exclusive deals, you can use short code texting to give your customers access to these deals. This is an effective method to reach a wide audience and make it easy for them to take advantage of your offers.

4. Get Personal

The holidays are mostly about spending time with loved ones, so use this opportunity to connect with your customers personally. Send handwritten cards or notes with each purchase, or give customers the option to include a personal message with their gift. Customers will feel cared for and appreciated when they see your added personal touch.

You want to engage with and reward your most dedicated customers. Give your top spenders additional discounts or benefits if you have a loyalty program. Giving them this recognition will solidify the value they see in patronizing your business and keep them returning for more.

5. Make It Easy to Shop with You

Shopping during the holidays can be stressful enough without dealing with long lines or complicated checkout processes. Make things easy for your customers by streamlining your checkout process and offering express shipping options. This will reduce stress levels and make customers more likely to shop with you again in the future.

For example, if you’re selling holiday gifts, offer gift wrapping services or include a complimentary gift card with each purchase. Something as small as a handwritten thank-you note can make your customers happy and willing to shop with you again.

6. Be Responsive to Customer Queries

With so many people shopping online, it’s important to be responsive to customer queries to build trust and loyalty. Make sure someone can answer questions quickly via email, chat, or phone—even if it means working extended hours during the holiday rush. Customers will appreciate getting quick answers when they need them and are more likely to shop with you again.

Additionally, take some time to thank your customers for their business. Whether it’s a handwritten note or a small gift, showing your appreciation will go a long way in fostering loyalty and repeat business.

7. Offer After-Sales Support

Although a sale may go through without any hitches, something could happen later on to cause problems. That’s why it’s important to offer after-sales support in case anything does happen. This could be as simple as providing customer service contact information in case they have any questions or problems. Offering this support will show your customers that you’re committed to their satisfaction and that you’re there for them even after the sale is complete.


The holidays are a busy time for businesses, but it’s also an opportunity to gain new customers and solidify relationships with existing ones. By following these tips, you can make the most of the holiday season and ensure that your business comes ahead.

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