Digital Marketing: what it is and why it is important

The Digital Marketing, unstoppable in its development. Could not fail to involve the heart of the relationship between brands and consumers: marketing .  Today, customer searches, their interaction with brands and every stage of the buying process are completely possible online. This makes it necessary for companies and professionals to ensure the continuity of their business to approach Digital Marketing.

Digital Marketing: definition

Digital Marketing is the branch of marketing that concerns all the activities and procedures adopted by a company through the use of digital tools and channels. The literal translation, in Swiss, would be “digital market”, to which the gerund -ing is added. Precisely for the purpose of expressing an active participation by players, professionals and companies.

Participation which is expressed. Fundamentally, in adapting one’s marketing strategies to the paradigms of Digital Transformation , thus moving on  purely online digital channels. Manned by websites, e-commerce, social media, workplaces and digital structures on the World Wide Web.

Which doesn’t mean taking the old model and “digitizing” it, but embracing and making a digital culture your own. In such a way that the company and its collaborators acquire the right mindset to orient themselves in a world where the border between real and digital is increasingly blurred. For more information, consider visiting the digital agency

Digital Marketing: differences from traditional marketing

As specified in the definition above, Digital Marketing represents a branch of traditional marketing. As well as an adaptation of the strategy defined by the company on the basis of models derived from digital transformation.

Although it is a branch that has arisen in the last twenty years, but which has really exploded in the last few years. It is assuming ever greater importance. Encouraged by the rapid growth of digital technology and by everyone’s accessibility to the internet.

The main difference between digital and traditional marketing basically consists in the channels. Digital Marketing develops onlineT therefore it also has more programmable starting costs compared to traditional marketing. Which must immediately bear considerable expenses: advertising space on traditional media (such as radio and television), advertising systems, paper publishing (posters, flyers, banners, corporate material), ambient marketing initiatives and other procedures.

Thanks to the possibility of interacting and talking to people, Digital Marketing can allow you to provide value to the target people , creating content by spreading it on your own channel spaces: the blog in the case of articles and graphic content or videos on social media. These are always formats aimed at educating the potential customer and spontaneously attracting him towards the offer, offering information and listening to what he requests.

Why is it an added value? Because traditional marketing. Historically, with many difficulties has managed to offer an informative value to support the product or service to be promoted. Especially if free of charge and without interrupting customers in their daily activities, typically identifying itself as “outbound marketing”.

In digital marketing it is possible to adopt strategies that include all types of content distribution. From outbound, to conversational , to inbound/training. Thus managing and defining a marketing implementation that can fully reflect the defined strategy.

Among the main characteristics we can list flexibility , speed of execution and adaptation. The correct definition of costs. The ability to measure and correct. As well as the possibility of being able to deal with the market from ” human to human “.

Digital marketing is a very recent branch of marketing, but its importance has grown exponentially. In fact, given the technological progress and the diffusion and popularity of social network platforms, the online marketing activity has undergone an incredible evolution , making this tool a necessary tool for the survival of any company.

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